Medical industry has a lot of stories to tell. So how will you engage your patience listeners if the story is too boring that it brings people to sleep or nothing seemed to make sense? At one point or another, you surely have listened to a healthcare story that kills you to death (patience).
Crafting a powerful story is not really a fine task, especially if you are not really born a writer. Well, you aren’t alone. But that can still be fixed. There are just some little magical formulas that can help you craft a story that you wanted to.
Show passion and purpose.
Everything that is done with all heart out always has a great result and powerful impact by local SEO services from Result Driven SEO. Well, emotions seemed to be a powerful human drive and this is also true in crafting a story. Just avoid being too dramatic.
You just need to primarily define what your practice is good about, or what you are good at, and the practice (or your) difference as a physician from the rest who are in the same niche. Passion need to shine throughout your words and the purpose should be evident in the story.
Include a little bit or more of important background.
To create a good story, it must not be a replication of your LinkedIn profile or your resume but must include unique details that can’t be easily searched on the internet. It should consist of valuable information that seemed too precious to you and your company but have decided to share it with people.
Pull lessons from experiences or past mistakes.
Mistakes in the past or even good things that happened can provide significant life lessons. Prominent figures in corporate world together with their businesses have always something interesting to tell. And they make the audience get hooked.
Their stories are even living for generations. Mostly it’s about standing firm in spite of the strong wind… obstacles along their business journey, what have been the lesson learned in each committed mistake and the good outcome at the end for choosing to learn from the mistakes, whatever it may be.
Be authentic and real.
You don’t need to build up stories just to impress your readers or listeners because at the end it will just be useless. Everyone wanted to hear unique stories, but not a lie. Besides, doing so can just cause problems at the end and your listeners or readers aren’t dumb. Being authentic and real isn’t the factor that makes a story boring, it is the way how the story is told.
Your audience might come from all walks of life or everyone affiliated with your practice- your patients, potential investors, employees, press partners and even influencers. Customers want to know your unique value schemes and benefits of selecting you; potential investors wanted to understand market opportunity; your next possible employee might want to know the passion of your team, and press partners and influencers may want to see the relevance of your story to their specific landscape.
If you can’t make it relevant, you don’t have the chance to compel and resonate the audience to support it.
Keep it short.
Can you include all the events and achievements just in a half bond paper? Ok, you can’t. How about cutting the unimportant and keeping only those essentials? It is possible. Remember that your audience might not be as attentive as you, and they are easily get distracted. If you wanted to influence your readers, you primarily need to grab their attention.
Same thing applies in designing your landing page. If it’s too long, they might not be able to wait until the end. Ideally, make it shorter than five minutes. Ask help from a reputable content marketing for doctors from Online Marketing for Doctors on how to make your landing page concise, brief, and catchy.
A great and powerful story must be heard across the globe. This might possibly inspire and change the lives of those who can read or hear it.